The Span of Vision
The Span of Vision looks at the whole landscape of the business environment, the whole system in which it exists. At the one end of the ‘environmental continuum’ are the needs of the marketplace and at the other end resides the vision and strategy of the Company.
Whether considering all competitors’ performance or simply the services you deliver directly and support, whether working just within your function or all related functions, the whole environment must be understood.
The extent of this understanding depends on each level of leader and the responsibilities on which they must focus and perform.
It is no more acceptable for any level of business leader to be consciously ignorant of their surrounding business environment, than it is for village leaders to indirectly allow the poisoning of their only water supply, and later claim ignorance.